GOLD DOES NOT NEED A RATING AGENCY.
Gold is stable in value.
Gold has been used worldwide as a store of value for over 3,000 years. As the only “currency” that has endured since then, gold has withstood all crises, is not affected by inflationary monetary policy and cannot be reproduced at will. Gold is worth its weight in gold.
Gold is timeless.
The oldest documented discovery of gold jewellery (4,600 BC) clearly demonstrates that gold has fascinated humankind since the earliest civilisations. Even today, gold has lost none of its appeal – with its incomparable shine, impressive weight and warm feel, it continues to captivate more than ever.
Gold is in demand.
For decades, gold has become an indispensable raw material in modern society: mobile communications, computer technology, aerospace, medicine – the areas of life most essential to modern people all depend on this precious metal. And since even the most advanced technology – nanotechnology – cannot do without it, the future will inevitably continue to be shaped by gold.