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14 April 2025
Silver on a long-term upward trend – and the younger generation is leading the way
Baar, April 14, 2025 – While this precious metal is gaining importance internationally, it remains largely an undiscovered asset in Switzerland. Although often referred to as the “little brother” of gold, silver recorded a price increase of 29% in 2024 alone. A recent representative survey conducted by YouGov on behalf of Degussa Goldhandel shows: silver still plays a niche role in the investment behaviour of many Swiss investors – with one notable exception. The younger generation is recognising its potential and increasingly investing in this versatile metal.
Silver – more than just jewellery: an underestimated investment
Silver is often encountered in everyday life – typically as jewellery or decoration. As an investment, however, it has so far played only a minor role. Only around 3% of respondents hold silver in the form of financial products such as ETFs or certificates. Traditional physical investments – such as silver bars or coins – are also still relatively uncommon at around 14%. By comparison, gold is far more widely held as a stable store of value.
Young adults are investing in silver – and in the future
Particularly noteworthy: people aged 18 to 24 are showing growing interest in silver as an investment. Already 9% of this age group are actively investing in the metal – more than twice the population average.
For Christian Rauch, this is a strong signal:
“We want to make precious metals accessible to everyone – including young people who are already thinking about tomorrow. Silver offers a particularly low-threshold entry into precious metals investing.”
An attractive entry price combined with growing enthusiasm for future technologies – such as photovoltaics and electromobility – makes silver especially appealing to younger investors. After all, silver plays a key role in many of these technologies.
“Silver stands for innovation and future technologies – something younger generations are increasingly recognising,” Rauch adds.
Need for information meets strong potential
Despite these positive signals, hesitation remains among many investors: 20% are currently planning to increase their investment in silver, while 47% rule it out and 25% remain undecided.
The main reason: a lack of knowledge about silver’s specific advantages. Around 47% of respondents see little difference compared to gold, while 35% cite the lower price as a benefit. Only 38% are aware of silver’s significant role in future technologies.
This highlights a clear opportunity: better education can help sharpen the perception of silver – not merely as the “little brother” of gold, but as an independent investment with strong long-term prospects.
Strong performance, strong case
The figures speak for themselves: since March 2020, the price of silver has more than tripled – from around €11 to approximately €31 today. In 2024 alone, silver rose by 29% in euro terms and 21% in US dollars.
The combination of industrial demand and growing investment interest gives the metal impressive momentum – one that many investors still underestimate.
About the survey
The data is based on online interviews with members of the YouGov panel who had previously agreed to participate. A total of 1,015 people were surveyed between February 18 and 21, 2025. The sample was weighted by age, gender and region, making the results representative of the Swiss resident population aged 18 and over.
About Degussa
The name Degussa stands for quality and reliability in the world of precious metals. As a trusted partner for certified investment bars and bullion coins, Degussa Goldhandel offers comprehensive services related to precious metals investments and is one of Europe’s leading independent precious metals traders. The company currently employs around 220 people and operates 16 branches across Germany, Switzerland, Spain and the United Kingdom.
Further information:
Degussa Holding AG, Oberneuhofstrasse 12, 6340 Baar, Schweiz,
Andrea Haener, E-Mail: presse@degussa.com
Silver is often encountered in everyday life – typically as jewellery or decoration. As an investment, however, it has so far played only a minor role. Only around 3% of respondents hold silver in the form of financial products such as ETFs or certificates. Traditional physical investments – such as silver bars or coins – are also still relatively uncommon at around 14%. By comparison, gold is far more widely held as a stable store of value.
Young adults are investing in silver – and in the future
Particularly noteworthy: people aged 18 to 24 are showing growing interest in silver as an investment. Already 9% of this age group are actively investing in the metal – more than twice the population average.
For Christian Rauch, this is a strong signal:
“We want to make precious metals accessible to everyone – including young people who are already thinking about tomorrow. Silver offers a particularly low-threshold entry into precious metals investing.”
An attractive entry price combined with growing enthusiasm for future technologies – such as photovoltaics and electromobility – makes silver especially appealing to younger investors. After all, silver plays a key role in many of these technologies.
“Silver stands for innovation and future technologies – something younger generations are increasingly recognising,” Rauch adds.
Need for information meets strong potential
Despite these positive signals, hesitation remains among many investors: 20% are currently planning to increase their investment in silver, while 47% rule it out and 25% remain undecided.
The main reason: a lack of knowledge about silver’s specific advantages. Around 47% of respondents see little difference compared to gold, while 35% cite the lower price as a benefit. Only 38% are aware of silver’s significant role in future technologies.
This highlights a clear opportunity: better education can help sharpen the perception of silver – not merely as the “little brother” of gold, but as an independent investment with strong long-term prospects.
Strong performance, strong case
The figures speak for themselves: since March 2020, the price of silver has more than tripled – from around €11 to approximately €31 today. In 2024 alone, silver rose by 29% in euro terms and 21% in US dollars.
The combination of industrial demand and growing investment interest gives the metal impressive momentum – one that many investors still underestimate.
About the survey
The data is based on online interviews with members of the YouGov panel who had previously agreed to participate. A total of 1,015 people were surveyed between February 18 and 21, 2025. The sample was weighted by age, gender and region, making the results representative of the Swiss resident population aged 18 and over.
About Degussa
The name Degussa stands for quality and reliability in the world of precious metals. As a trusted partner for certified investment bars and bullion coins, Degussa Goldhandel offers comprehensive services related to precious metals investments and is one of Europe’s leading independent precious metals traders. The company currently employs around 220 people and operates 16 branches across Germany, Switzerland, Spain and the United Kingdom.
Further information:
Degussa Holding AG, Oberneuhofstrasse 12, 6340 Baar, Schweiz,
Andrea Haener, E-Mail: presse@degussa.com